Sunday, 28 November 2010

Kerrang! - Front Cover

Kerrang!
Front Cover
Photography
The magazine uses many images on their front cover. The main image features Hayley Williams of Paramore, which acts as the background. This image is a studio shot, meaning that the image was created for this purpose, which serves as a reminder that the band is current and together, therefore able to do photoshoots. Williams is looking out at the readers, creating a connection with the readers, and by tilting her head and winking at the camera, she is showing the playful side of her, and of the band. By featuring just Williams, the magazine is reminding the audience that she is the frontwoman of the band. Aswell as this image of Williams, underneath features several pictures of the band in general, this is a reminder that Paramore is band, and that there is more to the band than just Williams. Also on this side it gives a preview of the posters inside, this attracts the readers to the magazine, and allows them to see what is in the magazine before they purchase it.

Colour Scheme
The colour scheme for the magazine is black, white, red and yellow. The red and yellow colours are quite bright, and allow for the magazine to stand out from the competitors, also the two colour contrast with each other - which futher makes the writing stand out. By having fresh, bright colours the magazine is appealing to its young audience.

Fonts
The article uses all sans serif fonts, which shows the magazine as fresh and current - which appeals to the target audience. The fonts are consistent throughout, and exaggerated which allows formiliarity to be made to the audience. By keeping the fonts the same, it could be viewed as stating that the magazine and the different articles have the same importance - an article is seperated from the others by having different fonts. The title "Kerrang!" is shattered - reinforcing the rock image that they are selling. Also the text is in stencils which continues to represent the young audience.

Writing Style
The writing style is very basic and brief. It uses very little text other than simply the names of bands featured inside. This shows that the magazine prefers to advertise all the stories within rather than focus on just one, it could also show that the magazine has many big name artists and therefore they do not need to elaborate on the stories in order to sell the magazine. By using a breif amount of text, it is showing again that the audience is of a young demographic. They give very little information to take in, which makes it easy for the reader to take in.

Text/Picture Ratio
There is more images than text, with the ratio being around 1:2. The magazine, howver, depends on both text and images in order to attract the audience. The images allow a visual image of what is inside the issue, and allow for initial attraction, with the text then futher engaging the attention of the reader by bombarding the reader with the names of the bands/artists inside.

Overall
Overall the magazine front cover appeals to its target audience well. It uses a combination of bright colours and basic text in order to draw the reader in and not overwhelm them with too much information. The simple uses of fonts and stencil style writing allow to confirm the young audience range, with the shattered "Kerrang!" title visually showing what genre the magazine focuses on. The images appeal to the audience, who will prefer looking at images to lots of text.

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