"Jim, 22, lives and breathes rock music: it informs hischoice of friends, his hobbies, leisure time, attitudes, fashion sense and lifestyle. Above all he is fanatical about THEIR music. He engages with music 24/7, from the minute he wakes up ‘til the minute he falls asleep: when he is not listening to music or watching music TV, he is talking to his friends about music, attending gigs or playing instruments and dreaming about rock stardom. He is plugged in, sharp, has a strong moral code and rejoices in his individuality. He is a fashion trend setter in his peer group but he is heavily influenced by musical icons and scenes. Like the bands he supports he is extremely loyal to the brands he trusts. The way he looks and the clothes he wears is integral to communicating ‘his identity’ to the world."
This is the description given in the Kerrang! Media Pack, which allows me to gain an idea of who reads Kerrang! magazine, which will also help now that I have analysied the magazine understand the choices made within it, and also it will help me when planning my own magazine.
This is the description given in the Kerrang! Media Pack, which allows me to gain an idea of who reads Kerrang! magazine, which will also help now that I have analysied the magazine understand the choices made within it, and also it will help me when planning my own magazine.
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