MOJO - Double Page Spread

MOJO

Double Page Spread

  

Photography

The images used are all live images - they symbolise what the double page spread is about - awarding people for their musical talents. The images allow to see the bands and artists playing live - something that the readers may not have been able to do, and therefore it appeals to the reader, as the are given a visual aid of what it would be like to see them live. Also the photographs help support the texts, as it is again a visual aid of who the article is about, and also allows the reader to see images of musicians they are fond of. All the pictures are in colour, this is a reminder that the acts shown are current, and that they are modern, therefore are in colour. The photographs also help us understand the styles of the acts that the audience haven't heard of before, they can see what they look like, what they are wearing and the sets they are on - these can all help them build an idea of what they are like.

Colour Scheme

The colour scheme on the double page spread is black, white and gold. The colour scheme has changed for a third time, however the black and white has remained the same throughout. The black and white consistency has helped build familiarity through the magazine, with an additional colour being added throughout. The gold that is used in the double page spread represents the fact the article is about MOJO Honours shortlist. Gold has connotations of royalty, so by using gold it is represents winners of the awards, and "royalty" of the winners. It agains reinstates the fact that the magazine is quick to change colour scheme to fit with the article - this could show that it is versitile and is willing to adapt, or it could be viewed that the magazine is inconsistent, and too different on each article.

Fonts

The double page spread uses just san serif fonts; it has been a consistent theme throughout. This shows that the magazine wants to keep familiarity throughout; however it could also show that it is plain, and by keeping the writing to one style it could show that the style may become dull and repetitive. By using just san serif fonts, it keeps in with the theme of being an older magazine that talks about current bands, and despite the possible repitiveness, it is easy to take in, and loses the distractiveness of different fonts being used all over the pages.

Writing Style

The text uses a story like form, giving an outline and description of what went on in the day at HMV, however detail is added to this outline of events, such as background information on years songs came out, and details of who Ian Broudie has been producing over the previous few years. This shows, that despite the initial basic style of writing, the magazine takes reporting on music seriously and does research about the artists and does give the readers extra information. The article also links in information about tours, singles and albums about the acts mentioned; the magazine knows how to create publicity and information that the readers want to know. By doing such a thing, the readers see that they are a reliable source for information, which then will persuade them to read more.

Text/Picture Ratio

The article has an even amount of text/picture ratio, implying that the images are just as important as the text. This also shows that the article does not need to depend on pictures to sell the article, and that the magazine can do a more in depth peice.

Overall

Overall the double page spread uses the same fonts that it has throughout the magazine which gives a consistency, which makes up for the fact that the colour scheme has changed yet again, however the gold in this allows to enrich the idea of awards and winning. The storylike theme throughout this is embedded with indepth details, which prove the seriousness of the music magazine and the dedication that the readers want. The images throughout allow the readers to create a visual image of the acts - which again ties in with the story like theme.