Non-readers of music magazines.

Non-readers of music magazines

In order to gain knowledge of why people are not reading magazines I made a survey aimed specifically at non-readers of music magazines. By finding out why people are not reading music magazines, I am able to identify problems people find with them, and I am then able to have that knowledge when creating my magazine.

The survey: http://www.surveymonkey.com/s/YQHYZ7H

Results

Q1)

Q2)

Q3)



Other genres of music suggested were; dubstep, ska, Northern Soul, power ballads, folk and acoustic.

Q4)

Q5)

Additional reason given was that they were not marketed enough.

Q6)

Examples given;

- Gossip on bands (similiar to celebrity magazines e.g. Heat)

- More marketing

- Reduced pricing

- Free gifts

- Wider range of bands featured

- Use of underground music

- Nothing could be added; they wouldn't read music magazines

Q7)

Additional genres suggested; ska and dubstep.

The results of this questionnaire allows me to see that in order to attract new readers to music magazines I would have to aim it people aged 16-20 with the gender preference being girls. The genre preferred by this demorgraphic has been told to be pop music, along with indie and house, however the preffered genre to create a magazine with would be a dance/house magazine, closely followed by a pop magazine. In order to make the magazine more desirable I would need to market the magazine, and allow the magazine to become more like a "celeb" magazine with gossip and gifts.