The NME Reader

The NME Media Pack tells me that:

STATS
Male: 74%
Female: 26%
Median age: 23
Student: 42%

• NME readers are influential's when it comes to mobile phones.
• They are over twice as likely to convince friends and family about what mobiles to buy.
• Not surprisingly NME readers arecompletely obsessed by music. Reader research has demonstrated that they rely on the editorial and theads to keep them up to datewith new music. This knowledge thenmakes them the authority in music intheir peer group.
• NME readers enjoy watching films, both in the cinema and at home. They tend to buy a new DVD every month(higher than the national average)

Additional information that can be gathered about the NME reader by the images shown are that the reader enjoys festivals and drinking various types of alcohol, they also enjoy playing video games as shown by images of an XBOX and a Playstation. Also the reader likes to take care of there apperance as shown by different brands of clothing and also shop names; also by the hair products shown.